2014 Registration Document and Annual Financial Report - page 6

Corporate Presentation
Corporate profile
Accor is
the world’s leading hotel operator,
480,000 rooms
3,700 hotels
14 brands
of international renown in
92 countries.
The Group is organized around two distinct businesses and offers its guests and partners the dual expertise of a hotel operator and brand
and a hotel owner and investor
From the luxury/upscale segment
(Sofitel, Pullman, MGallery, Grand Mercure andThe Sebel)
to midscale
(Novotel, Suite Novotel, Mercure
and adagio)
and economy
(ibis, ibis Styles, ibis
, adagio access and hotelF1),
Accor is constantly reinventing its concepts to more
effectively satisfy the needs and expectations of business and leisure travelers around the globe.The Group boasts a powerful digital ecosystem
that includes its
booking portal, its brand websites and its
Le Club Accorhotels
loyalty program.
180,000Accor-brand employees
work and grow in an environment that is committed to training and encouraging talent through Académie
Accor. Since its creation 45 years ago, the Group has always placed innovation at the heart of its strategy, to meet the needs of its customers
and build a sustainable, responsible hospitality industry.
1.2.1. HOTELS
Present in every segment, from luxury to economy, Accor is uniquely positioned in the global hospitality market.
A portfolio structured to meet demand, from luxury to economy
Luxury and upscale
Sofitel and its Ambassadors bring French elegance to the world
through a collection of prestigious hotels, offering their guests and
partners personalized service that combines an emotional experience,
outstanding performance and excellence.The
Sofitel Luxury Hotels
brand has nowbeen enhancedwith two new labels that share its DNA:
offersacollectionof legendaryhotels,often incenturies-
old heritage buildings, beautifully set off by stunning renovations;
Sofitel So
is the newboutique hotel label epitomized by ultra-contem-
porary styling in trendy destinations. Sofitel So’s chic, modern design
skillfully blends Sofitel’s famous «art de vivre» and the signature of an
internationally renowned designer from the world of art or fashion.
Network: 113 hotels, 28,573 rooms in 41 countries.
Guests: 48% business – 52% leisure.
Pullman hotels and resorts cater to an international clientele fromaround
the world, traveling for business or pleasure. Pullman is the upscale
hotel brand for today’s executives: a newgeneration of four- and five-star
hotels for a new generation of cosmopolitan guests who travel more
and are more connected than ever. Located in the heart of the world’s
leading cities andmost sought-after tourist destinations, they promise
an innovative, efficient and elegant guest experience, combiningwarm,
skillful hospitality with outstanding offers and services.
Network: 93 hotels, 25,953 rooms in 26 countries.
Guests: 55% business – 45% leisure.
MGallery is a Collection of high-end hotels and resorts located around
the world, each of which stylishly expresses a unique personality
and history that guests can experience during their stay. Each hotel
conveys one of the Collection’s three atmospheres: «Heritage»,
inspired by the hotel’s history; «Signature», unashamedly design-
oriented; and «Serenity», for a relaxing, carefree stay.
Network: 71 hotels, 7,082 rooms in 22 countries.
Guests: 40% business – 60% leisure.
GrandMercure is an upscale brand that targets demanding customers
looking for a hotel that embodies local culture and identity. The
hotels’ profiles reflect the regional customs and traditions of their
different markets, in China, India, Saudi Arabia or Brazil.
Mei Jue
in China and
Maha Cipta*
in Indonesia, Grand
Mercure enables travelers to experience local culture to the fullest.
Their staff are dedicated to providing every guest with the care and
attention that make for an unforgettable stay.
Network: 43 hotels, 8,164 rooms in 4 countries.
Guests: 55% business – 45% leisure.
* The local version of Grand Mercure, unveiled in March 2013 and
custom designed for the Indonesian market.
Registration Document 2014
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