Get Adobe Flash player 2Corporate Responsibility SOCIAL RESPONSIBILITY REPORT 2.4. SOCIAL RESPONSIBILITY REPORT 2.4.1. SOCIAL RESPONSIBILITY POLICY

Internal organization

Social responsibility policy is seamlessly aligned with PLANET21, the sustainable development strategy defined by the Sustainable Development Department, which reports to the Global Human Resources Officer, a member of the Executive Committee.

The OPEN management and assessment application

PLANET21 is managed using OPEN, a sustainable development management application created in 2005.

Since 2011, Charter21 has addressed social responsibility issues like the purchase of fair trade products or the organization of employee health and well-being training. Today, six of its 65 sustainable development action points concern social responsibility.

The detailed results presented below are primarily collected via OPEN using the same reporting and consolidation processes as for the environmental report.

2.4.2. PROTECTING CHILDREN FROM ABUSE

Since 2001, Accor has been engaged in the fight against child sex exploitation in partnership with ECPAT International, an NGO whose mission is to end child prostitution, child pornography and trafficking of children for sexual purposes. This commitment is structured by the Code of Conduct for the Protection of Children developed by ECPAT and the World Tourism Organization, which Accor has signed in 36 countries (including two – the Netherlands and Poland – in 2012). The main initiatives undertaken by the hotels concern employee training, raising awareness among customers and suppliers, developing relations with public authorities, and helping marginalized minors re-enter society.

In 2012, more than 30,000 employees worldwide received training on how to detect and respond to these risks.

In June2012, ECPAT France, Accor and two French police organizations, the International Cooperation Directorate (DCI) and the Central Office for the Repression of Violence Against Individuals (OCRVP) signed an agreement to introduce procedures in Accor hotels to report suspected cases of sexual exploitation of children involving French or foreign nationals. ECPAT France, Accor, DCI, OCRVP have prepared a manual describing reporting procedures for the hospitality industry, which will help hotel staff to identify suspected cases of child sexual tourism and to understand the procedures to implement, while ensuring more effective collaboration among the various stakeholders involved in protecting children.

Finalized in 2012 after an initial pilot program in Thailand, the Dominican Republic and Ghana, the manual will be distributed in 2013 in new test regions after being adapted to local conditions. It will then be gradually made available to other hotel groups, notably those present in regions particularly affected by this problem, such as Southeast Asia, Latin America and the Caribbean, West Africa, East Africa and North Africa.

Accor is extending its commitment to fighting child sexual exploitation by participating in a project that is part of a publicprivate partnership with the Code of Conduct for the Protection of Children organization and other private partners. The project is financed by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), a leading provider of international cooperation services for sustainable development that works closely with the German government. In 2012, a letter of agreement was signed with GIZ defining the terms of our participation in the project, which will develop an e-learning and tracking application for use by Code of Conduct signatories.

In addition, we wanted to broaden our commitment to the protection of children from abuse in general, notably by relaying national missing children alerts in countries where such systems exist and facilitating the reintegration of marginalized minors.

In 2012, 38% of hotels had made a commitment to protecting children from abuse (including preventing sexual tourism, setting up reintegration programs or relaying national missing children alerts). The sharp decline in this percentage from 2011 reflects the disposal of Motel6 and Studio6 (around 950 hotels), which were especially active in relaying missing children alerts.