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2.3.7. LOCAL ENVIRONMENTAL IMPACTS OF THE BUSINESS

Land use

The vast majority of Accor hotels are located in downtown and suburban areas, where their environmental impact is reduced because of local treatment services, especially for water and waste. For building and renovation projects in environmentally sensitive areas, detailed environmental studies are conducted to anticipate and minimize any adverse impact on their surroundings.

Introduced across the Group in 2008, sustainable construction guidelines cover in particular a hotel’s integration into the natural environment, which requires a siting and pollution study by a qualified engineering firm prior to construction.

Preserving biodiversity

a Accor became involved in protecting biodiversity in 2008 with the publication of the Biodiversity: My Hotel in Action handbook in association with the International Union for Conservation of Nature (IUCN), the leading organization in the field of biodiversity preservation.

a Launched in 2009, “Plant for the Planet” is one of our flagship programs to preserve biodiversity, in particular through a variety of reforestation projects. In partnership with the UN Environmental Program’s One Billion Trees campaign, this innovative initiative invites hotel guests to reuse their towels, with the promise that half of the savings on laundry bills will be invested in reforestation projects in seven regions around the world. By 2012, it had already financed the planting of nearly threemillion trees.

Charter21 Results Europe excl.
Biodiversity France France

To encourage greater guest participation in this commitment, Plant for the Planet was taken to a new level in 2012. With our new partner Pur Projet, reforestation projects are now being carried out as close as possible to the hotels, with the goal of financing 21 projects worldwide by the end of 2013. In this way, at least one reforestation project will be underway in the majority of host countries by 2015. The hotels will gradually finance projects in their regions, in association with small farmers who want to get involved in agro-forestry.

a Lastly, Accor is extending its biodiversity commitment by promoting responsible eating in its restaurants, in particular through the goal of having all of the hotels ban endangered seafood species from their restaurant menus by 2015.

a Among the Charter21 indicators, two actions concern more environmentally friendly grounds management. This reflects the fact that 65% of our hotels have parks and gardens, which represent a fairly significant challenge in protecting and promoting biodiversity.

a In addition, the number of biodiversity preservation initiatives is on the rise, particularly in the area of seafood, where we are committed to having all of the hotels ban endangered seafood species from their restaurant menus.

Latin Total scope % change at America ofreporting comparable Asia-and the Rest of

2012 scope of Pacific Caribbean the world

2011 reporting*

Number of applicable hotels 524 562 458 182 153 1,747 /

Ban endangered seafood species from
restaurant menus 82% 86% 84% 85% 70%

68% +10%

Number of applicable hotels 874 499 348 158 129 2,668 /

Use locally adapted plants 82% 88% 91% 98% 95%

82% +6% Use environmentally-friendly gardening products 60% 85% 72% 84% 72%

53% +2%

* Hotels reporting data in both years.

Actions involving a hotel restaurant concerned 61% of reporting hotels and those involving a park or garden concerned 65%.

1,879 83% 2,008 87% 71%