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1.1. CORPORATE PROFILE

Accor, the world’s leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. Accor’s broad portfolio of hotel brands – Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 – provides an extensive offer from luxury to economy. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.

1.2. CORE BUSINESSES

1.2.1. HOTELS

Present in every segment, from luxury to economy, Accor is uniquely positioned in the global hospitality market.

A portfolio structured to meet demand, from luxury to economy

Luxury and upscale

Sofitel and its Ambassadors bring French elegance to the world through a collection of prestigious hotels, offering their guests and partners personalized service that combines an emotional experience, outstanding performance and excellence. The Sofitel Luxury Hotels brand has now been enhanced with two new labels that share its DNA:

a Sofitel Legend offers a collection of legendary hotels, often in centuries-old heritage buildings, beautifully set off by stunning renovations.

a Sofitel So is the new boutique hotel label epitomized by ultracontemporary styling in trendy destinations. Sofitel So’s chic, modern design skillfully blends Sofitel’s famous “art de vivre” and the signature of an internationally renowned designer from the world of art or fashion.

Network: 121 hotels, 30,941 rooms in 40 countries. Guests: 52 % business – 48 % leisure.

In style and cosmopolitan, Pullman is world-renowned as Accor’s international upscale brand. Located in the heart of the most soughtafter city and tourist destinations, its hotels and resorts cater to an international clientele from around the world, traveling for business or pleasure.

They promise an innovative, efficient guest experience, combining
warm, skillful hospitality with personalized offers and services.
Network: 78 hotels, 22,752 rooms in 23 countries.
Guests: 60% business – 40% leisure.

MGallery is a Collection of high-end hotels located around the world, each of which talentedly expresses a unique personality and narrative, that guests experience through the architecture, interior design and amenities. Each one is inspired by one of the Collection’s three typical atmospheres: “Heritage” filled with history; “Signature” reflecting an esthetic universe; or “Serenity” promising a relaxing retreat.

Network: 58 hotels, 6,447 rooms in 21 countries. Guests: 44% business – 56% leisure.

As our regional upscale brand, Grand Mercure places particular emphasis on embodying the essence of local hospitality, in a constant commitment to elegant refinement.

With Mei Jue in China and Maha Cipta* in Indonesia, Grand Mercure enables travellers to experience local culture to the fullest. Their staff are dedicated to providing every guest with the care and attention that make for an unforgettable stay.

Network: 13 hotels in China and 1 hotel in Indonesia, 4,133 rooms

in all.
Guests: 63 % business – 37 % leisure (China only; Indonesian data
unreported).

* The local version of Grand Mercure, unveiled in March 2013 and custom designed for the Indonesian market.